What Are Mini Brands On TikTok?

What are Mini brands on TikTok? TikTok is making one toy go viral this holiday season. From toymaker Zuru, 5 Surprise Mini Brands are this season's holiday hit, thanks, in part, to the viral power of social media. The toy comes as a capsule filled with five tiny versions of everyday household brands, including Dove, Twinkies, Lipton Tea, and more.

Is there really stuff in the Mini brands?

The 5 Surprise Mini Brands toy consists of five small plastic capsules, each containing surprise mini replicas of real-life products like Mentos gum, a tiny pack of Spam or an itty bitty soy sauce. There are over 500 possible items, maker ZURU toys says, with new surprises added every four to six months.

What do people do with the Mini brands?

People — children and adults — buy their balls of mini brands and open them on video-sharing apps, including TikTok and YouTube, effectively giving the brand free advertising.

Are Mini brands trending?

Retail tracking firm The NPD Group named Mini Brands the top selling U.S. toy in the category of “explorative and other toys” in 2020.

What age is Mini brands for?

Product information

Product Dimensions 3.35 x 3.35 x 3.35 inches
Manufacturer recommended age 13 - 13 years
Best Sellers Rank #13,470 in Toys & Games (See Top 100 in Toys & Games) #1,412 in Toys & Games Activities & Amusements
Customer Reviews 4.5 out of 5 stars 3,358 ratings 4.5 out of 5 stars
Mfg Recommended age 13 - 13 years

How many brands are in Mini brands?

There are over 100 Series 3 Mini Brands including rare, super rare and even ULTRA rare miniatures to collect, and even new accessories to create your mini shopping world.

Are Mini brands Barbie size?

The Mini Brands items are slightly larger than Barbie scale but you could easily use them in a Barbie house if you assume Barbie bulk buys at Costco. This checklist also tells you how common or rare the different Mini Brands items are.

Are 5 Surprise Mini brands real?


5 Surprise Mini Brands are real shopping brands that fit in your hands! Unwrap, peel, and reveal REAL miniature collectibles with 5 Surprise Mini Brands!

Who owns Zuru?

Nick and Anna Mowbray, two of the three sibling cofounders of Zuru toys.

How much is the Mini brand worth?

Best Global Brands: MINI reaches brand value of five billion dollars.

How do you display Mini brands?

What can you get in a 5 surprise?

What scale are Zuru Mini brands?

I collect realistic one-sixth-scale miniatures and have quite a collection of them.

Who came up with Mini brands?

ZURU Introduces a New Twist on 5 Surprise Mini Brands with Toy Mini Brands. The hot miniature collectible trend takes a whole new spin with the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from award-winning toymaker ZURU.

Can you eat the Mini brands?


How many mini brands come in a box?

5 SURPRISE MINI BRANDS: Enjoy the thrill of unboxing as you unwrap, peel and reveal 5 miniature replicas of your favorite household brands! Each capsule is a surprise shopping accessories with baskets, carts, shelves, cash registers and paper bags to find. Check off the miniature brands you find on your shopping list!

Is there a Series 3 Mini brands?

Mini Brands Series 3 is making even more of your favorite brands mini! There are over 100 Series 3 Mini Brands including rare, super rare and even ULTRA rare miniatures to collect, and even new accessories to create your mini shopping world.

What are the most popular Mini brands?

Some of the iconic brands that are now perfectly petite include Teddy Grahams, Hershey's Chocolate, Icee Slushies and TGI Fridays, with highly covetable rare, ultra-rare and super-rare collectibles that include Gold, Glow in the Dark and Metallic Minis.

Are Shopkins still being made?

Shopkins are a range of tiny, collectable toys manufactured by Moose Toys. Based on grocery store items, each plastic figure has a recognisable face and unique name.


Current logo for Shopkins
Type Toys, figures, dolls
Country Australia
Availability 2014–present
Materials Plastic, rubber

What is the scale for 5 Surprise Mini brands?

I didn't have time to build a complete diorama, but below you can get an example of how well 5 Surprise Mini-Brands work with 1/6 scale action figures and fashion dolls.

What is a toy MINI brand?

5 Surprise Toy Mini Brands are all the best toys in your toy box made mini! Unwrap and peel to reveal 5 mystery miniatures in every capsule. There are over 60 miniature toys and accessories to collect including rare glow in the dark and shimmery minis plus, super rare gold minis.

Who is Mat Mowbray?

Anna Mowbray
Born 1983/1984 (age 37–38) New Zealand
Occupation Entrepreneur
Years active 2005–present
Known for COO of toy manufacturer ZURU Co-owner of Coatesville mansion Organised delivery of PPE to NZ during COVID-19

Is Zuru a Chinese company?

Its headquarters, in Modena, Italy, primarily focuses on developing BIM software for architectural design, and MOM software for scheduling and simulation of the factory. Our project, Zuru Home, aims to facilitate the design of stunning architectural buildings at a price that is affordable for everyone.

Is Zuru after your brand?

The company that started in New Zealand and is now headquartered in Hong Kong, now directly or indirectly employs more than 5,000 staff across 10 countries and distributes to most major retailers in over 120 countries.

Are Gold Mini brands rare?

This new line of Mini Brands is especially rare because it will feature gold and rose gold versions of some of the most popular minis like Old Bay seasoning, Babybel cheese, and Velveeta mac & cheese.

Does Mini have a high brand equity?

Conclusion: Mini is a premium small car brand that enjoys strong brand equity. In 2019, Mini is celebrating its 60th anniversary.

How are Mini brands made?

Mini brand toys are miniature versions of name-brand household and food products, all wrapped up in a plastic sphere. The children who purchase these toys remove the packaging, open the sphere and then unwrap five separate wedges – containing four mini brand toys and a mini shopping cart, store shelf or grocery basket.

How do you make homemade Mini brands?

What can I do with MINI brand packaging?

How do you make a Mini brand store?

What are I dig monsters?

Monsters is the cutest new range of collectable figures inspired by designer toys and the spine-tingling world of ASMR! Slice, grate and peel your way through the smooth, cold, and wet popsicle until you find Monji! Dunk Monji in icy water to reveal a cool (and sometimes funny) color change surprise!

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